Establishing a Brand Identity

Published on Thursday, May 19, 2011 – 10:43 am

This is a guest article contributed by Zac Kenni*.

Once the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the competition. It takes time and patience to develop an effective brand, both in the creation and the implementation phase. A brand cannot be created overnight; it is planned, maintained, groomed. But, if done effectively, the process is well worth the energy.

Simply put, a brand is the public image of a business,

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