Keep People On Your Site With A Strong Information Scent

A few weeks ago while listening to the CopyBlogger podcast I was reminded of information scent (it came up in passing about 12 minutes in). It’s a subject that doesn’t always get covered in design circles. However it’s an important concept and one we should be thinking about at every stage of the design process.

What is Information Scent?

Information scent is a part of information foraging theory (PDF). It refers to the extent that users can predict what they will find pursuing a certain path through a website or other source of information.

People following a

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