The Sexiest Way to Make So Much Money It Scares You

It starts with the copy.

Copy so irresistible that readers rush hot and heavy through your sales letter…begging to do whatever it is you want them to do.

Buy, donate or subscribe. It doesn’t matter. They want to do it.

But not everyone can write sales letters like that. Unless you know the three appeals that are behind every successful advertisement.

The good sales letters use at least one of these appeals. The best use all three.

What are these three appeals? Let’s explore.


Soft core. Hard core. No core.

Sex sells.

Men’s Health knows this and makes a mint from creating products and sales letter that put

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