Deze vier punten zijn:
- Address Security Concerns
- Engage via Mobile Devices
- Encourage Open Recommendation
- Invest in Social Media
De laatste twee zijn in de context van word-of-mouth en onderstaand eMarketer-onderzoek het meest van belang.
Social Commerce Today meldt over deze laatste twee punten:
The friend-to-friend connection factored heavily:
- 34 percent of social media users agree that they’d be more likely to share info about a purchase they made on a social media site with friends than one made on a traditional e-commerce site;
- 75 percent of social media users indicate that they agree that they would be more likely to purchase a product or service
Article source: http://feedproxy.google.com/~r/MarketingFacts/~3/T0R8Fxuu1HA/boozco-social-commerce-bereikt-30-miljard-omzet-binnen-vijf-jaar