Proving Amy Hoy Wrong: The $0.99 Challenge

I’ve been following Jarrod Drysdale’s work for some time. I first learned of him through his great post on his failed startup, and then saw that he was writing a book about design.

His book coincidentally came out the same day mine did, but with a very different pricing strategy. Whereas I set a low price and hoped to make up for it with a lot of sales, he set a much higher price even though that might mean a smaller sale volume.

Last week, I explained my pricing strategy in detail on Jason Cohen’s A Smart Bear blog.

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