We like coupons and deals. We see the benefits.
But are online marketers crossing the line?
A recent study by Pew has revealed that while U.S. based consumers like targeted local search results, daily deals and coupons from their area, nearly 75% of them feel that tracking their searches and delivering contextual ads is a violation of privacy.
So what does this mean for local businesses and targeted marketing? Let’s take a closer look at the way retailers are targeting ads online and offline, and just where the line is between convenience and cautiousness.
Target Hits the Mark a Little Too Soon