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The Problem with Personalization: Are Local Ads Hitting Too Close to Home?

We like coupons and deals. We see the benefits.

But are online marketers crossing the line?

A recent study by Pew has revealed that while U.S. based consumers like targeted local search results, daily deals and coupons from their area, nearly 75% of them feel that tracking their searches and delivering contextual ads is a violation of privacy.

So what does this mean for local businesses and targeted marketing?  Let’s take a closer look at the way retailers are targeting ads online and offline, and just where the line is between convenience and cautiousness.

Target Hits the Mark a Little Too Soon

Earlier this

Article source: http://network.smashingmagazine.com/2012/04/20/the-problem-with-personalization-are-local-ads-hitting-too-close-to-home/


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