The Problem with Personalization: Are Local Ads Hitting Too Close to Home?

We like coupons and deals. We see the benefits.

But are online marketers crossing the line?

A recent study by Pew has revealed that while U.S. based consumers like targeted local search results, daily deals and coupons from their area, nearly 75% of them feel that tracking their searches and delivering contextual ads is a violation of privacy.

So what does this mean for local businesses and targeted marketing?  Let’s take a closer look at the way retailers are targeting ads online and offline, and just where the line is between convenience and cautiousness.

Target Hits the Mark a Little Too Soon

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